The biggest, single thing you should consider doing when launching your first new company is to play to your strengths.
Sounds obvious? Well, a large percentage of people who set up a new company do so outside of their industry of expertise. This already leaves them at a disadvantage.
When you start a new business, there are so many hats you have to wear and roles to undertake, you should make sure that you choose a business or sphere that you know inside out.
Once you do that, the trick is to get other people to want you help out with the other areas that are not covered by your genuine talents.
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